Identity Design

'IIM Calcutta' Golden Jubilee Logo
Brief was to incorporate the Existing logo with 50years


'Saakshar Bharat' Logo for National Mission for Female Literacy

Logos for Godrej's intranet based on programme for HR Development activity

Logo for Department of Road Transport and Highway final selected. The project is lost somewhere from last 5 years by the Department officials. After selecting the logo they have not replied or the project has gone beneath the number of files....

'SakSham' an HR development programme of Claris Lifesciences

First Calligraft with a white board marker on a copier paper and fine-tunned in Illustrator

'At Home' a private lodging Boarding in New Delhi

'Sewa' working women organisation

'Samar Firdos' a Fashion Brand by Designer Samar Firdos

'Lounge Lizard' - An Hypothetical identity project during NID

Identity for VC

'Indian School of Microfinance' Logo Design - shortlisted as runner up

Logo of NID Alumni Team for Monsoon Fiesta

One of the option for 'Bank of Baroda'

Entry for the 'The American Centre' logo Design Competition

Saakshar Bharat - Logo Design Brief Process

'Saakshar Bharat' - Logo Design for National Mission For Female Literacy a part of National Literacy Mission (NLM). I had done this project as a consultant to National Institute of Design. This was not a easy task. The project demanded a cut guide line that the new logo should not deviate from the old logo. It should be the nextstep of development. Yet it was challenging to create something new keeping the old reminder value.

Client's Brief

Initial Questionaire

Key Words


Visual Thoughts



Refining Ideas



Shortlisted three options for further development


Fine tuning and form variations

The above form is the further development based on the theme of old logo of NLM



Final Form Selected with form corrections


Color Options


Basic Stationary Application