Saturday, February 5, 2011

Saakshar Bharat - Logo Design Brief Process


'Saakshar Bharat' - Logo Design for National Mission For Female Literacy a part of National Literacy Mission (NLM). I had done this project as a consultant to National Institute of Design. This was not a easy task. The project demanded a cut guide line that the new logo should not deviate from the old logo. It should be the nextstep of development. Yet it was challenging to create something new keeping the old reminder value.

Client's Brief

Initial Questionaire

Key Words


Visual Thoughts



Refining Ideas



Shortlisted three options for further development


Fine tuning and form variations

The above form is the further development based on the theme of old logo of NLM



Final Form Selected with form corrections


Color Options


Basic Stationary Application

1 comment:

Hanna Hilton said...

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