Saturday, February 5, 2011

Saakshar Bharat - Logo Design Brief Process

'Saakshar Bharat' - Logo Design for National Mission For Female Literacy a part of National Literacy Mission (NLM). I had done this project as a consultant to National Institute of Design. This was not a easy task. The project demanded a cut guide line that the new logo should not deviate from the old logo. It should be the nextstep of development. Yet it was challenging to create something new keeping the old reminder value.

Client's Brief

Initial Questionaire

Key Words

Visual Thoughts

Refining Ideas

Shortlisted three options for further development

Fine tuning and form variations

The above form is the further development based on the theme of old logo of NLM

Final Form Selected with form corrections

Color Options

Basic Stationary Application

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